Guides
SEO guides for people running a store
Sixteen guides on getting an online store found, grouped by subject. Written for people running a store, not for other SEOs.
Shopify SEO
6 guidesWhat ranks a Shopify store, what the platform handles for you, and where its defaults quietly cost you traffic.
Start hereShopify SEO
What Shopify gives you for free, what it leaves to you, and the order to fix things in.
Best Shopify SEO App
Most Shopify SEO apps do the same eight things. Here is what actually distinguishes them, and how to test one before you commit.
Shopify SEO Automation
Some of SEO is repetitive work a machine should be doing. Some of it only looks that way. Getting the line right is what separates useful automation from a store full of content nobody should have published.
Shopify Product SEO
Product pages can be optimised properly and still never rank for the terms that bring buyers. Here is how to do the optimisation well, and where the real limit sits.
Shopify Collection SEO
Collection pages target the terms with the most commercial traffic on a store, and most sit with a title and a grid of products. That gap is the easiest win in Shopify SEO.
Shopify Blog SEO
Nearly every Shopify store starts a blog and nearly every one abandons it. The reason is structural, not effort, and it is fixable.
AI Search
6 guidesHow assistants pick the sources they cite, and what it takes to be one of them when a buyer asks.
Start hereAnswer Engine Optimization
Ranking puts you in a list. Being quoted puts you in the answer. The second is a different job, and most sites are not doing it.
AI Visibility
There is no rank to check in AI search. Here is how to find out whether assistants know your store, and how to track it over time.
ChatGPT SEO
ChatGPT does not remember your store. It searches, reads a few pages, and writes an answer from them. That is the whole opportunity.
Perplexity SEO
Perplexity shows its sources on every answer. That makes it the one AI engine where you can see exactly who is winning and why.
Google AI Overviews
AI Overviews answer the question before anyone reaches the results. Getting quoted in that box now matters more than the rank underneath it.
Shopify AI SEO
A growing share of buyers ask an assistant before they search. Being the answer is a different job from ranking first, and it is winnable earlier.
Ecommerce SEO
4 guidesThe fundamentals that decide whether any store ranks, whatever platform it runs on.
Start hereEcommerce SEO
Online stores fail at SEO in a handful of predictable ways. Knowing which ones apply to you is most of the work.
Topic Clusters
One thorough hub page, several supporting articles, and links running between them. The structure that turns scattered posts into something that ranks.
Internal Linking
Internal links decide which of your pages search engines take seriously. Most stores send all of it to the wrong places.
Ecommerce Blog Strategy
Most store blogs publish news nobody searches for. Here is what earns traffic, and how to tell whether it is paying for itself.
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